authorities from nowhere: AI SEO challenge
AI SEO / GEO (Generative Engine Optimization) allow „authorities from nowhere” to game RAG algorithms. As Google E-E-A-T shifts toward citations over links, brands must adapt.
The New Era of comms: Why AI SEO is Now a Communicator’s Job
GEO (Generative Engine Optimization) relies 70% on content creation. Marketing experts can boost AI visibility, share of voice, and citation rates across ChatGPT using digital tools.